Yes, to your question. Sending out a third mailer has a higher return on donations then just sending out two. No, we don’t think it is too much to send out a third mailer. There are many things to consider when you are planning out your direct mail fund drive throughout the year. It is not just your time frame you need to think about, it’s the potential donors and their busy schedules.
We have noticed through out the last few years, that more and more departments are starting to do a third mailer. The donations they receive are better than we could imagine! We always knew that sending out the third mailer would help out the departments, but to think with this kind of return is just to exciting not to share!
You need to think of it this way; people get side tracked with their busy schedules. They put your mailer to the side, so they remember to take the time to make their donation. But as the days go by, and more mail comes in, their “to do” pile gets bigger and bigger. Your mailer is at the bottom, months have gone by so then they just throw it away. We understand, and we are sure you do to. That is where the third mailer comes in. When holidays calm down, and days begin to slow down. BAM! You send them your third mailer, and they’re happy to see it, (since they missed out on the second time) and take care of their donation right then and there!
It is not that your community does not want to help you by sending you a donation. It just that they forgot! It is an honest mistake. So that is why sending out that third mailer is important, it’s a friendly reminder. Third Times the Charm!