To change, or not to change? That is the question. Well, we have the answer for you. It is completely up to you! Of course there are reasons behind our answer, so let us explain.
So you have been doing the same fund drive design for a few years now, and are a little hesitant on changing it up. That is okay! Having the knowledge that your participants know what your fund drive looks like, and allows them to be able to pick it out from all their other mail, is perfect! You cannot ask for anything better. Keep your look, we promise it will not hurt your fund drive!
For the departments that are tired of the same old design and want something new and catchy, then obviously you should change it up! The times are changing and so is your department, so why not the look and feel of your fund drive? With Choice, we are able to create that perfect design for your new fund drive! Have something in mind already? Let us know, and we will make your design come to life!
Here are something’s to consider when you should change up your design:
- Is your anniversary that year? (Example 25 years of service, 30 years of service etc.) Why not have an anniversary logo designed especially for your department, and then show it off with your fund drive!
- New apparatus? Show off your department’s new addition! Let your community see what their donations did for their department. Make them feel good, and appreciated! You want to keep your participants in the loop! Show them what their donations did to help their fellow firefighters/EMS departments.
This also helps your participants continue to want to send donations to your department!
- Special occasion or events going on? Share the information! Let your community know what is going on! Provide them with that information, and get creative with the design of the fund drive! Whether it is for the holidays or memorials, customize it!
With our 25 years of experience, many clients have asked this question. We have guided our clients to the right path for their department and their goals. We want to make sure that what they want to accomplish with their fund drive is doable and their goals have been met. So, think about what you want to do with your fund drive, whether it is not changing the look and feel, or changing it completely! The Choice is up to you!