Choosing the best date to send out your fund drive newsletter is vital for your donation collecting success.
In our 30 plus years of experience, we have found that there are certain times of the year that are beneficial to the success of your fund drive program. Choosing the best time to send out your fund drive letter is critical to its success.
Early February through May is a great time to mail out your letter because you’re reaching out to your community in the midst of tax return season.
Another good time to send out your letter is early September through November because folks are getting back into the routine of life after their long summer break. Many people are also in the giving spirit as you get closer to Thanksgiving.
Finally, Fire Prevention Week is a popular time to mail out your fund drive letter. In your letter, remind your community members about the importance of their local volunteer firefighters, as well as offer some tips on how to stay safe in the event of a fire or other emergency. This is also a great way to get free publicity for your department,
It is critical to take the time to make sure that your list, letter, asking amount, and salutation are the best they can possibly be instead of rushing through everything to try and make a specific mailing date. So, plan ahead and get us all of your material with no time to waste for the best possible results.
If you need help with your fundraising campaign, contact Choice Marketing today at 800-999-CHOICE or email us at firstname.lastname@example.org.