Many fire departments utilize fund drive newsletters to garner money for much needed equipment and education to keep their neighborhood safe. A well-executed fund drive letter can be a powerful donation tool, which is why it’s critical to ensure that your newsletter design is visually appealing. If it looks good, readers are more likely to…
Accepting donations online is a fast, secure, and simple way for your non-profit to garnish donations from folks. Not only does it allow your donators to contribute funds from the comfort of their own home, but also most of these online donations tools offer discounted rates for registered charities, and are easy to set up. …
Are you missing out on Fund Drive donations because of Unverified Addresses? What is an Unverified Address? Unverified Addresses are a result of addresses that will not validate with our USPS approved software. Often times it requires only a simple fix to correct those addresses. How can this effect your Fund Drive? At Choice Marketing…
At Choice Marketing, Inc., we want our clients to get the best results out of their fund drive campaigns as possible. We’ll work carefully on your mailing list to correct errors that could impact your mailing, such as unverified and duplicate addresses. Age Overtime, your mailing list will get stale. People move and businesses change…
Asking for money from your donors is always an uncomfortable task. And in today’s fast-paced world, convincing folks to stop and listen is basically impossible. But thanks to the power of social media, this grueling chore can be much easier, and enjoyable! Here are four creative ways to promote your fund drive efforts on social…
A recent trend in fund drive mailing is the use of full view envelopes with large address windows. The windows run almost the entire length of the envelope and give the potential donor an expansive view as to what is inside the package. Here are three benefits to using full view window envelopes for…
In a fire, every second counts. This year’s Fire Prevention theme is “Every Second Counts: Plan 2 Ways Out!” This is because it is essential for everyone to have the proper escape plan. It is also critical for your neighbors to know about your fire department and life-saving services. With Fire Prevention Week quickly…
Your fund drive letter is truly the driving force behind your entire fundraising campaign. If your target audience doesn’t read your letter, the chances of getting great donations can be ruined. If you want donors and prospects to fully read your fundraising letter, you need to ensure that it is interesting, exciting, and enticing. Think…
Just like carrier pigeons and smoke signals, gone are the days of traditional mail. The Intelligent Mail barcode is an innovative new technology that combines the information previously contained in the POSTNET barcode and the PLANET Code barcode into one unique barcode. How Smart is the Intelligent Mail Barcode? This special barcode enables you to…
Choosing the best date to send out your fund drive newsletter is vital for your donation collecting success. In our 30 plus years of experience, we have found that there are certain times of the year that are beneficial to the success of your fund drive program. Choosing the best time to send out your…