A recent trend in fund drive mailing is the use of full view envelopes with large address windows. The windows run almost the entire length of the envelope and give the potential donor an expansive view as to what is inside the package. Here are three benefits to using full view window envelopes for…
Just like carrier pigeons and smoke signals, gone are the days of traditional mail. The Intelligent Mail barcode is an innovative new technology that combines the information previously contained in the POSTNET barcode and the PLANET Code barcode into one unique barcode. How Smart is the Intelligent Mail Barcode? This special barcode enables you to…
Choosing the best date to send out your fund drive newsletter is vital for your donation collecting success. In our 30 plus years of experience, we have found that there are certain times of the year that are beneficial to the success of your fund drive program. Choosing the best time to send out your…
To change, or not to change? That is the question. Well, we have the answer for you. It is completely up to you! Of course there are reasons behind our answer, so let us explain. So you have been doing the same fund drive design for a few years now, and are a little…
Show your community, what it cost to be a Volunteer Firefighter. Ask yourself this question; does your community truly know what it costs to just dress a volunteer firefighter; a single firefighter? Just ONE? … I can bet they do not. It is not their job to know, and of course there is nothing wrong…
Yes, to your question. Sending out a third mailer has a higher return on donations then just sending out two. No, we don’t think it is too much to send out a third mailer. There are many things to consider when you are planning out your direct mail fund drive throughout the year. It is…
“Whoever is careless with the truth in small matters cannot be trusted with important matters.” – Albert Einstein Let those words sink in for a minute, because the topic we are going to talk about in this blog is trust. Over the years of service, we have heard some horrible stories with the volunteer Fire…
So, your department has been going back and forth on whether or not you should outsource your Direct Mail Fund Drive, or hire a company to do it for you. You think to yourself, “How hard could it be?” “It will not take that long to do.” “It would be so much cheaper to do…